search query: @author McLellan, R. / total: 3
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Author: | Kelly, G. McLellan, R. |
Title: | Organizational processes in formulating marketing policies. |
Journal: | Industrial Marketing Management
1982 : APR, VOL. 11:2, p. 105-109 |
Index terms: | POLICY MAKING ORGANIZATIONAL BEHAVIOUR MARKETING ORGANIZATIONAL DECISION MAKING |
Language: | eng |
Abstract: |
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