search query: @author Reynolds, J. / total: 3
reference: 1 / 3
« previous | next »
| Author: | Reynolds, J. |
| Title: | The New eTail Landscape: The view from the beach |
| Journal: | European Retail Digest
2001 : JUN, 30, p. 6-8 |
| Index terms: | INTERNET INFORMATION TECHNOLOGY RETAILING |
| Language: | eng |
| Abstract: | This paper is the brief description of this journal content. The paper states, that in this edition of the European Retail Digest, the feature articles address the extent to which the receding tides of the new economy have left behind bleached skeletons, picked clean by retail investment analysts, or whether something genuinely Darwinian can be observed that will, ultimately, benefit the participating retailer and the end consumer. In the end, the authors argue, this is about maintaining and enhancing customer relationships and trust in the retail brand, just as it is in the offline world. |
« previous | next »
SCIMA