search query: @author Rigby, D.K. / total: 3
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| Author: | Rigby, D.K. Reichheld, F.F. Schefter, P. |
| Title: | Avoid the four perils of CRM |
| Journal: | Harvard Business Review
2002 : FEB, VOL. 80:2, p. 101-109 |
| Index terms: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CUSTOMERS EFFECTIVENESS IMPLEMENTATION |
| Language: | eng |
| Abstract: | Customer relationship management is one of the hottest management tools today. But more than half of the all CRM initiatives fail to produce results. Learn why so many CRM programs come up empty and what executives can do to reverse that trend. |
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