search query: @author McAllister, I. / total: 3
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| Author: | Hayes, B.C. McAllister, I. |
| Title: | Women, electoral volatility and political outcomes in Britain |
| Journal: | European Journal of Marketing
2001 : VOL. 35:9-10, p. 971-983 |
| Index terms: | ELECTIONS GENDER MARKETING POLITICS UNITED KINGDOM |
| Language: | eng |
| Abstract: | Using the 1997 British Election Survey, this paper focuses on gender differences in electoral volatility and their consequences for female voting patterns. The results suggest that both Labour and the Liberal Democrats were correct in their decision to pay special attention to the female electorate. |
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