search query: @author Schlinger, M. J. / total: 3
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| Author: | Olson, D. Schlinger, M. J. Young, C. |
| Title: | How consumers react to new-product ads. |
| Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 24-30 |
| Index terms: | CONSUMER ATTITUDES NEW PRODUCTS ADVERTISING |
| Language: | eng |
| Abstract: |
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