search query: @author Pangarkar, N. / total: 3
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| Author: | Pangarkar, N. Klein, S. |
| Title: | The impacts of alliance purpose and partner similarity on alliance governance |
| Journal: | British Journal of Management
2001 : DEC, VOL. 12:4, p. 341-353 |
| Index terms: | ALLIANCES CORPORATE GOVERNANCE CULTURE MARKETING R&D |
| Language: | eng |
| Abstract: | In this study, the authors examine the choice between two alternative alliance governance structures: equity and non-equity. Drawing from transaction cost economics, two sets of factors, namely alliance purpose (R&D or marketing) and cultural distance between partners, are hypothesized to influence the above choice. |
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