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| Author: | Paton, D. Conant, N. |
| Title: | Internet advertising by UK firms |
| Journal: | Journal of Strategic Marketing
2002 : JUN, VOL. 10:2, p. 115-133 |
| Index terms: | ADVERTISING INTERNET MARKET STRUCTURE UNITED KINGDOM |
| Language: | eng |
| Abstract: | This research used survey data on 843 UK-based firms for investigating the determinants of the use of the Internet as an advertising medium. More than half of the firms in the survey that advertised at all advertised on the Internet and a majority of the remainder reported that they planned to do so within two years. |
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