search query: @author Menon, S. / total: 3
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| Author: | Menon, S. Kahn, B. |
| Title: | Cross-category effects of induced arousal and pleasure on the Internet shopping experience |
| Journal: | Journal of Retailing
2002 : SPRING, VOL. 78:1, p. 31-40 |
| Index terms: | CONSUMER BEHAVIOUR ELECTRONIC SHOPPING INTERNET RETAILING |
| Language: | eng |
| Abstract: | Online retailers are likely to try to influence consumers' shopping behavior through atmospherics and service, just as physical stores do. The impact of online atmospherics can be measured by the degree of stimulation and pleasure that is provided by a website. It is suggested that the characteristics of products and websites that are encountered early in online browsing can significantly influence the level of arousal and pleasure that consumers experience, and thereby can influence their later shopping behaviour. |
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