search query: @author Chowdhury, J. / total: 3
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| Author: | Menon, A. Chowdhury, J. Lukas, B. A. |
| Title: | Antecedents and outcomes of new product development speed: an interdisciplinary conceptual framework |
| Journal: | Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 317-328 |
| Index terms: | New products Product development Consumer choice Design management Corporate image |
| Language: | eng |
| Abstract: | The authors draw from a diverse body of published research findings and corporate experiences to generate an interdisciplinary inventory of organizational factors associated with short new product development cycles. An integrative framework is presented that describes the influence of infrastructural characteristics and procedural factors on NPD speed, and the subsequent effects on organizational outcomes (revenue, profitability, corporate image, and brand image). |
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