search query: @author Wolfram, C. / total: 3
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| Author: | Nevo, A. Wolfram, C. |
| Title: | Why do manufacturers issue coupons? An empirical analysis of breakfast cereals |
| Journal: | RAND Journal of Economics
2002 : SUMMER, VOL. 33:2, p. 319-339 |
| Index terms: | Manufacturing industry Prices Consumers |
| Freeterms: | Coupons |
| Language: | eng |
| Abstract: | The authors explore the relationship between shelf prices and manaufcturers' coupons for 25 ready-to-eat breakfast cereals. They find that shelf prices are lower during periods when coupons are available. This result is inconsistent with stastic monopoly price discrimination under a broad range of assumptions. The authors find support for models of price discrimination in oligopoly settings as well as suggestions that firmwide incentives may induce managers to use coupons and price cuts simultaneously. Finally, lagged coupons have a positive effect on current sales, suggesting that coupons are used to induce repurchase. |
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