search query: @freeterm CATEGORIZATION / total: 3
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| Author: | Rosa, J.A. Porac, J.F. |
| Title: | Categorization bases and their influence on product category knowledge structures |
| Journal: | Psychology & Marketing
2002 : JUN, VOL. 19:6, p. 503-532 |
| Index terms: | KNOWLEDGE MOTOR CYCLE INDUSTRY |
| Freeterms: | CATEGORIZATION |
| Language: | eng |
| Abstract: | This study examines the relationship between categorization bases and the persistent use of specific categories in the motorcycle industry. Categorization bases are distinguished from one another and classified based on their distance from embodied experience. |
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