search query: @author Qualls, W. J. / total: 3
reference: 1 / 3
« previous | next »
| Author: | Bohlmann, J. D. Qualls, W. J. |
| Title: | Household preference revisions and decision making: The role of disconfirmation |
| Journal: | International Journal of Research in Marketing
2001 : DEC, VOL. 18:4, p. 319-340 |
| Index terms: | FAMILIES DECISION MAKING GROUPS |
| Language: | eng |
| Abstract: | In this paper, the authors examine the role of disconfirmation as an important determinant of household preference revisions and decision making. Although prior research has examined decision influence and information exchange in household decision making, the impact of disconfirmation on individual family member preferences and the joint household preference has not been explicitly studied. Analogous to the main types of social influence found within groups, the authors identify two types of disconfirmation that impact individual preferences arising from family interaction or discussion. These two types of disconfirmation are informational disconfirmation, related to new product information revealed in family discussion. |
« previous | next »
SCIMA