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| Author: | Morse, J. Morse, S. |
| Title: | Teaching Temperance to the "Cookie Monster": Ethical Challenges to Data Mining and Direct Marketing |
| Journal: | Business and Society Review
2002 : SPRING, 107:1, p. 76-97 |
| Index terms: | ETHICS DATA ANALYSIS DIRECT SELLING ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | Assuming the economic benefits of this strategy, in the first section the authors provide the presumptive ethical case in favor of data mining and direct marketing. In the second section, using a teleological framework of privacy as a "good" instead of an inviolable "right," the authors argue that protecting individual privacy is necessary both for individuals themselves and for promotion of the public good, since privacy is necessary for the individual to flourish as a person. The authors argue that privacy is endangered by the extensive tracking of an individual's Internet activity, the collection/storage of this data, and subsequent selling of this data to various businesses. In the third section, the authors evaluate the importance of privacy against economic benefit. |
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