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Author:Karol, R. A.
Loeser, R. C.
Tait, R. H.
Title:Better New Business Development At Dupont-II
Journal:Research Technology Management
2002 : MAR-APR, VOL. 45:2, p. 47-56
Index terms:NEW ENTERPRISE
MANAGEMENT
DEVELOPMENT
DEVELOPMENT ORGANIZATIONS
Language:eng
Abstract:A "business initiative process "provides teams and their leaders with frameworks and tools to support the application of judgment and learning to their NPD projects DuPont has developed a structural framework-the "Business Initiative Process"-to help its business leadership and development teams navigate successfully through the new business development (NBD) minefield. A key element of this framework is a comprehensive set of guidelines and tools to support the development teams as they drive their NBD projects. The authors of the article provide a substantial list of references on this subject.
SCIMA record nr: 235831
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