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Author: | Karol, R. A. Loeser, R. C. Tait, R. H. |
Title: | Better New Business Development At Dupont-II |
Journal: | Research Technology Management
2002 : MAR-APR, VOL. 45:2, p. 47-56 |
Index terms: | NEW ENTERPRISE MANAGEMENT DEVELOPMENT DEVELOPMENT ORGANIZATIONS |
Language: | eng |
Abstract: | A "business initiative process "provides teams and their leaders with frameworks and tools to support the application of judgment and learning to their NPD projects DuPont has developed a structural framework-the "Business Initiative Process"-to help its business leadership and development teams navigate successfully through the new business development (NBD) minefield. A key element of this framework is a comprehensive set of guidelines and tools to support the development teams as they drive their NBD projects. The authors of the article provide a substantial list of references on this subject. |
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