search query: @author Shavitt, S. / total: 3
reference: 2 / 3
| Author: | Schlosser, A. E. Shavitt, S. |
| Title: | Anticipating discussion about a product: rehearsing what to say can affect your judgments |
| Journal: | Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 101-115 |
| Index terms: | Consumer behaviour Consumer attitudes Products Brands |
| Language: | eng |
| Abstract: | The authors argue and demonstrate that the mere anticipation of group discussion can influence people's product attitudes. Three studies demonstrate that when people are forming an attitude toward a product while anticipating discussion, this focus on less important information substantially affects people's attitudes toward the product. |
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