search query: @author Gourville, J. / total: 3
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| Author: | Gourville, J. Soman, D. |
| Title: | Pricing and the psychology of consumption |
| Journal: | Harvard Business Review
2002 : SEP, VOL. 80:9, p. 90-96 |
| Index terms: | Markets Strategy Prices Psychology Consumer behaviour USA |
| Language: | eng |
| Abstract: | The way of setting prices does not influence demand only. It also guides the way buyers use the product or service - and that can have a lasting impact on customer relationships. |
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