search query: @author Frambach, R. T. / total: 3
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| Author: | Frambach, R. T. Schillewaert, N. |
| Title: | Organizational innovation adoption: A multi-level framework of determinants and opportunities for future research |
| Journal: | Journal of Business Research
2002 : FEB, VOL. 55:2, p. 163-176 |
| Index terms: | INNOVATION DIFFUSION ORGANIZATIONS TECHNOLOGY |
| Language: | eng |
| Abstract: | Organizational innovation adoption has received increasing attention in the marketing and management literature over the past two decades. Insight into adoption processes, its inhibitors and stimulators helps suppliers of innovations to market their new products more effectively. The objective of this paper is to discuss the main findings on organizational adoption and integrate them within a framework. The framework that the authors propose addresses the adoption decision at two levels, i.e. the organizational level and the individual adopter within an organization. The authors integrate research on innovation adoption and technology acceptance that have emerged in the marketing and management literature and identify several research issues that need further attention. |
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