search query: @author Wathieu, L. / total: 3
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| Author: | Wathieu, L. |
| Title: | Consumer Control and Empowerment: A Primer |
| Journal: | Marketing Letters
2002 : VOL. 13:3, p. 297-306 |
| Index terms: | CONSUMERS INFORMATION TECHNOLOGY COMPARATIVE RESEARCH CHOICE THEORY |
| Language: | eng |
| Abstract: | This paper introduces consumer empowerment as a promising research area Going beyond lay wisdom that more control is always better the authors outline several hypotheses concerning (a) the factors that influence the perception of empowerment and (b) the consequences of greater control and the subjective experience of empowerment on consumer satisfaction and confidence. The author states that the purpose of this paper is to propose a set of research directions for a fuller understanding of both positive and negative consequences of increased consumer control and to understand the factors that translate into subjective experience of consumer empowerments. |
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