search query: @author Rigby, D. / total: 3
reference: 1 / 3
« previous | next »
| Author: | Rigby, D. Zook, C. |
| Title: | Open-market innovation |
| Journal: | Harvard Business Review
2002 : OCT, VOL. 80:10, p. 80-89 |
| Index terms: | Industries Companies Innovation Product development R&D USA |
| Freeterms: | Alliances |
| Language: | eng |
| Abstract: | Companies in many industries are feeling immense pressure to improve their ability to innovate. But executives know that the best ideas aren't always coming out of their own R&D labs. That's why a growing number of companies are exploring the idea of open-market innovation, an approach that uses tools such as licensing, joint ventures, and strategic alliances to bring the benefits of free trade to the flow of new ideas. |
« previous | next »
SCIMA