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Author:Kuhn, T.
Nelson, N.
Title:Reengineering Identity: A Case Study of Multiplicity and Duality in Organizational Identification
Journal:Management Communication Quarterly
2002 : AUG, VOL. 16:1, p. 5-38
Index terms:RE-ENGINEERING
CASE STUDIES
ORGANIZATIONS
Language:eng
Abstract:Recent theoretical work in organizational identification has developed two themes: that members of complex organizations have multiple social groups with which they identify and that acts displaying members' identifications contribute to the construction of collective identities. Using a multimethodological and longitudinal approach, this case study of a planned organizational change found that (a) members central in the communication network identified similarly across four social groups, whereas others concentrated on subsets of these identities; (b) members' use of discursive resources to explain a contentious event both displayed structured interests and made claims on the collective's identity; and (c) members 'preferred identity structures were more local than distant following the event.
SCIMA record nr: 241131
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