search query: @author Man, A.-P. de / total: 3
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| Author: | Man, A.-P. De Stienstra, M. Volberda, H. W. |
| Title: | E-Partnering: Moving Bricks and Mortar Online |
| Journal: | European Management Journal
2002 : AUG, VOL. 20:4, p. 329-340 |
| Index terms: | ALLIANCES ELECTRONIC COMMERCE INTERNET |
| Language: | eng |
| Abstract: | The Internet has been one of the main drivers behind the growth in number of partnerships. Although e-partnerships have received attention in research, this attention has mainly been reserved for the role of the Internet firm in the partnership and for technology partnerships. This article explores the use of e-partnerships by traditional, non-Internet related firms for business development. It describes the goals these firms try to achieve and the organizational form of the e-partner ships they have chosen. A number of European cases illustrate the developments in this field and clarify the changes firms make to their e-partner ships over time. |
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