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| Author: | Lugt, R. van der |
| Title: | Brainsketching and How it Differs from Brainstorming |
| Journal: | Creativity and innovation management
2002 : MAR, VOL. 11:1, p. 43-54 |
| Index terms: | MANAGEMENT ORGANIZATION COUNTRY COMPARISONS BRAINSTORMING |
| Language: | eng |
| Abstract: | Brainsketching is an idea generation technique, based on brainwriting, that uses sketching as the primary means of recording ideas. During brainsketching, participants sketch their ideas individually on large sheets of paper pasted on the wall. After a few minutes, the participants explain their idea sketches, switch places and continue sketching. Usually, about five such rounds of idea sketching take place. In an experimental set-up brainsketching was compared to brainstorming. Linkography was used as a method for analyzing the process characteristics of both techniques. Results show that during brainstorming, participants generated significantly more ideas, and that during brainsketching participants generated significantly more connections with earlier ideas. |
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