search query: @author MacIntosh, G. / total: 3
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| Author: | Macintosh, G. |
| Title: | Building trust and satisfaction in travel counselor/client relationships |
| Journal: | Journal of Travel & Tourism Marketing
2002 : VOL. 12:4, p. 59-74 |
| Index terms: | Travel agents Customers Consumer satisfaction |
| Freeterms: | Agent-client relationship |
| Language: | eng |
| Abstract: | The authors report the results of a study designed to examine the factors that are related to client trust and satisfaction with travel counselors. One hundred and eighty-one business travelers were surveyed about their relationships with their travel agent. The results indicate that travel counselor dependability, expertise, familiarity, and civility predict client satisfaction. |
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