search query: @author Markham, S. K. / total: 3
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| Author: | Markham, S. K. |
| Title: | Moving Technologies From Lab to Market |
| Journal: | Research Technology Management
2002 : NOV-DEC, VOL. 45:6, p. 31-42 |
| Index terms: | TECHNOLOGY PRODUCTS DEVELOPMENT MARKETS |
| Language: | eng |
| Abstract: | Product champions need more than enthusiasm and foresight if they are to accomplish their self-appointed mission-they must be able to steer their product idea across the "Valley of Death" that separates discovery from commercialization. This requires the champion to successfully accomplish a series of discrete activities: recognize that his/her idea or research actually has commercial value, manifest the discovery as a product, communicate its potential through a compelling business case, acquire the resources necessary to realize that potential, use those resources to reduce risk, seek approval for formal development, and translate the project into the approval criteria. |
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