search query: @author Scott Morton, F. M. / total: 3
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| Author: | Scott Morton, F. M. Podolny, J. M. |
| Title: | Love or money? The effects of owner motivation in the California wine industry |
| Journal: | Journal of Industrial Economics
2002 : DEC, VOL. 50:4, p. 431-456 |
| Index terms: | MOTIVATION WINE INDUSTRY USA |
| Freeterms: | OWNERSHIP |
| Language: | eng |
| Abstract: | Models that assume only consumer tastes determine the characteristics of supply are restrictive; producers can gain utility froms aspects of production and pay for deviating from demand by accepting lower financial returns. The authors model and measure motivations of California winery owners, and analyze their effects on quality and price. |
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