search query: @author Lovallo, D. / total: 3
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| Author: | Lovallo, D. Kahnemann, D. |
| Title: | Delusions of success: How optimism undermines executives' decisions |
| Journal: | Harvard Business Review
2003 : JUL, VOL. 81:7, p. 56-63 |
| Index terms: | Management Executives Forecasting Planning Success |
| Language: | eng |
| Abstract: | In planning major initiatives, executives routinely exaggerate the benefits and discount the costs, setting themselves up for failure. This article presents how to inject more reality into forecasting. |
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