search query: @author Pressey, A.D. / total: 3
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| Author: | Pressey, A.D. Selassie, H.G. |
| Title: | Are cultural differences overrated? Examining the influence of national culture on international buyer-seller relationships |
| Journal: | Journal of Consumer Behaviour
2003 : JUN, VOL. 2:4, p. 354-368 |
| Index terms: | Cross-cultural studies Human relations Culture Empirical research |
| Language: | eng |
| Abstract: | The notion that differences in national culture influence international buyer-seller relationships is not only held as true but also axiomatic. This study questions the degree to which cultural differences impact upon buyer-seller relations for seven key dimensions using Hofstedes indices of culture. The studys findings identified little evidence to support the popular idea that culture exerts a significant influence on international business relationships. |
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