search query: @author Hinterhuber, H.H. / total: 3
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| Author: | Stahl, H.K. Matzler, K. Hinterhuber, H.H. |
| Title: | Linking customer lifetime value with shareholder value |
| Journal: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 267-279 |
| Index terms: | SHAREHOLDER VALUE CUSTOMER RELATIONS MARKET INFORMATION |
| Language: | eng |
| Abstract: | In developing and maintaining long-term profitable customer relationships, a key issue is measurement of customer lifetime value. E. g. in customer acquisition and retention decisions it has an important role. This article provides a framework for linking customer lifetime value to shareholder value. |
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