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| Author: | Cravens, K. Goad Oliver, E. Ramamoorti, S. |
| Title: | The reputation index: measuring and managing corporate reputation |
| Journal: | European Management Journal
2003 : APR, VOL. 21:2, p. 201-212 |
| Index terms: | Financial reporting Corporate image Measurement theory |
| Freeterms: | Intangible assets |
| Language: | eng |
| Abstract: | The authors propose the creation of a 'reputation index' that would be of broad scope and attempt to capture key dimensions and evaluate diverse organizational components including corporate strategy, financial strength and viability, organizational culture, ethics and integrity, governance processes and leadership, products/services, strategic alliances and business partnering, and innovation along with information already contained in the corporation's annual report. |
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