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| Author: | Irwin, D. |
| Title: | Strategy mapping in the public sector |
| Journal: | Long Range Planning
2002 : DEC, VOL. 35:6, p. 637-647 |
| Index terms: | Strategic planning Public sector Balanced Scorecard |
| Language: | eng |
| Abstract: | The Balanced scorecard links strategic objectives and performance measures across a number of perspectives. A development of the Balanced Scorecard - strategy mapping - provides a powerful way of demonstrating the links between each of the perspectives. This paper explores the use of strategy mapping as a tool to develop strategy in a public sector agency and suggests a simplified version which can communicate that strategy effectively, both inside and outside the organisation. |
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