search query: @author Luce, M.F. / total: 3
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| Author: | Kahn, B.E. Luce, M.F. |
| Title: | Understanding high-stakes consumer decisions: Mammography adherence following false-alarm test results |
| Journal: | Marketing Science
2003 : SUMMER, VOL. 22:3, p. 393-410 |
| Index terms: | Consumer behaviour Decision making Information Medical care Health service |
| Language: | eng |
| Abstract: | Consumers often have to decide whether to acquire information in high-stakes decision domains. This paper studies women in mammography waiting rooms to test how a "false-alarm" result (here: f-a-r.). affects willingness to get retested. Study 1 shows that, given a f-a-r., life-threatening test consequences are associated with more disutility for future testing than when test consequences are less significant, this does not hold for normal test results. Study 2 in the mammography context, shows that patients receiving a f-a-r. experienced more stress, were less likely to believe that a positive mammography result indicated cancer, and more likely to delay mammography than patients receiving normal results unless they were also told that they may be vulnerable to breast cancer in the future. It is shown that delays in planned adherence following a f-a-r. can be mitigated by an information intervention. In addition, there are more results reported. |
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