search query: @author Johnson, J.P. / total: 3
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Author: | Johnson, J.P. Myatt, D.P. |
Title: | Multiproduct quality competition: fighting brands and product line pruning |
Journal: | American Economic Review
2003 : JUN, VOL. 93:3, p. 748-774 |
Index terms: | Brands Monopoly Product differentiation Product quality |
Language: | eng |
Abstract: | Companies that sell multiple quality-differentiated products frequently alter their product lines when a competitor enters the market. A model of multiproduct monopoly and duopoly using a general "upgrades" approach that yields a powerful analytical framework is presented. An explanation for the common strategies of using "fighting brands" and of product line "pruning" is provided. |
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