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Author:Lenartowicz, T.
Johnson, J.P.
White, C.T.
Title:The neglect of intracountry cultural variation in international management research
Journal:Journal of Business Research
2003 : DEC, VOL. 56:12, p. 999-1008
Index terms:Culture
Management
Research
Methodology
Language:eng
Abstract:This study examines the importance of regional subcultures (herein: subc.) and intracountry cultural variation in international management research, aiming to demonstrate that equating "culture" with "country" can result in erroneous nonsignificant findings of cross-national differences and a disregard of cultural similarities across countries that may be relevant to management practice and research. Drawing on literature there are generated hypotheses about (1) the existence of clearly defined subc. in six locations in Latin America and (2) the relationship btw. subc. within and across national and linguistic boundaries. Rokeach Value Survey (RVS) data from a sample of 368 managers supported these hypotheses. The paper discusses the importance to international management research of taking into account both the presence and impact of subcultures etc.
SCIMA record nr: 252984
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