search query: @author Neck, C. P. / total: 3
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| Author: | Offstein, E. H. Neck, C. P. |
| Title: | From " Acing the Test" to "Touching Base" : the sports metaphor in the classroom |
| Journal: | Business communication quarterly
2003 : VOL 66:4, p. 23-35 |
| Index terms: | COMMUNICATION DECISION MAKING SPORTS INDUSTRY |
| Language: | eng |
| Abstract: | Outside the classroom a common phenomenon is the use of sports metaphors. This sports metaphor can often inadventently exclude large segments of the student population and they are also prone to misuse. The author´s of this article put forth an innovative and novel pedagogical approach to address this issue. They also try to attempt capitalize better on the shared meanings between certain business practices and athletics. Practical examples are from tennis and basketball. The author´s demonstrate how sports metaphors can be used in aid in understanding for example in decision making. |
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