search query: @author Steyn, B. / total: 3
reference: 3 / 3
« previous | next »
Author: | Steyn, B. |
Title: | From strategy to corporate communication strategy : a conceptualisation |
Journal: | Journal of communication management
2003 : VOL 8:2, p. 168-183 |
Index terms: | MANAGEMENT ORGANIZATIONAL COMMUNICATION PUBLIC RELATIONS STRATEGY |
Language: | eng |
Abstract: | Between enterprise, corporate, business, functional and operational stategy is a thing which differentiates - strategy management. It is conceptualized as a functional strategy which provides direction and focus to corporate communication function. Corporate communication is a framework for the communication plans which are developed to implement organization´s strategy. |
« previous | next »
SCIMA