search query: @author Grünhagen, M. / total: 3
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| Author: | Grünhagen, M. Dorsch, M.J. |
| Title: | Does the franchisor provide value to franchisees? Past, current, and future value assessments of two franchise types |
| Journal: | Journal of Small Business Management
2003 : OCT, VOL. 41:4, p. 366-384 |
| Index terms: | Franchising |
| Freeterms: | Value |
| Language: | eng |
| Abstract: | The degree to which a franchise system penetrates a target market over time often is influenced by the rate to which its individual franchisees expand. Yet a franchisee's decision to expand the business operation depends partly on the perception of value that the franchisee expects to receive from the franchisor in return for a variety of fees. In this study, a four-stage analysis was conducted to examine empirically whether franchisees' opinions about the value of their franchisors changes over time. |
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