search query: @author Bonabeau, E. / total: 3
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| Author: | Bonabeau, E. |
| Title: | The perils of the imitation age |
| Journal: | Harvard Business Review
2004 : JUN, VOL. 82:6, p. 45-54 |
| Index terms: | Corporate planning Management Competition Success |
| Language: | eng |
| Abstract: | Have we become tangled in our own feedback loops? Modern marketing and technology amplify humankind's copycat tendencies. The resulting fads, bubbles, and crashes present big challenges for business. The article deals with motivations, mechanisms, multipliers, markets, and measures with tools and strategies as: 'target the hubs', 'keep it simple', 'embrace new channels', 'give it away', 'model what you can', and 'be a rock'. |
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