search query: @author Jaffe, E.D. / total: 3
reference: 3 / 3
« previous | next »
| Author: | Nebenzahl, I.D. Jaffe, E.D. Usunier, J-C. |
| Title: | Personifying country of origin research |
| Journal: | Management International Review
2003 : VOL. 43:4, p. 383-406 |
| Index terms: | Research International |
| Freeterms: | Country of origin |
| Language: | eng |
| Abstract: | This study aimed to develop a multidimensional summated rating scale for the personification of country image as products source for use in cross-country COO studies. Scale items were derived from respondent attitudes towards people who buy products from selected countries. It was found that the final 27-item scale reveals social and self-image related traits of people who buy products of a particular origin. The scale was tested for reliability and validity in five countries, that is, Canada, France, Israel, Mexico and the United States (U.S.) |
« previous | next »
SCIMA