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| Author: | Peters, E. Slovic, P. Gragory, R. |
| Title: | The role of affect in the WTA/WTP disparity |
| Journal: | Journal of Behavioral Decision Making
2003 : VOL. 16:4, p. 309-330 |
| Index terms: | BEHAVIOURAL SCIENCE DECISION MAKING PRICES |
| Language: | eng |
| Abstract: | This article introduces four studies which concerns willingness-to-pay (WTP) and willingness-to-accept (WTA) measures. Present studies with goods that are bought and sold are concerned. Also the information salient to buyers and sellers as they determine monetary values for goods is examined. |
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