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| Author: | Jang, S. Morrison, A. M. O'Leary, J. T. |
| Title: | The tourism efficient frontier: an approach to selecting the most efficient travel segment mixes |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 16:4, p. 33-46 |
| Index terms: | Tourism Tourist industry Travel Portfolio management Cluster analysis |
| Freeterms: | Destination development |
| Language: | eng |
| Abstract: | The objective of this research was to identify efficient travel segment mixes that allow destination tourism policy-makers and marketers to efficiently plan, develop, and market their destinations, so that they can have greater and more stable tourism receipts. One of the most unique contributions of this research is that it suggested travel segment mixes associated with different tourism receipt-variance trade-offs and quantified the changes that were required to attain them. |
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