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| Author: | Bigné, J. E. Andreu, L. |
| Title: | Emotions in segmentation : an empirical study |
| Journal: | Annals of Tourism Research
2004 : VOL. 31:3, p. 682-696 |
| Index terms: | EMOTIONS SEGMENTATION TOURISM |
| Language: | eng |
| Abstract: | Based on evoked consumption emotions by the enjoyment of leisure and tourism services, this article introduces an empirical study concerning tourist segmentation. Practical examples are from 400 tourists and base on the bidimensional approach to emotions-pleasure and arousal dimensions. Recommendations to service organizations concerning their market research and segmentation is also made. |
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