search query: @author Boote, A. S. / total: 3
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Author: | Boote, A. S. |
Title: | Psychographic segmentation in Europe ... A case for standardized international advertising. |
Journal: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 19-25 |
Index terms: | ADVERTISING INTERNATIONAL MARKETING MARKET SEGMENTATION |
Language: | eng |
Abstract: |
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