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| Author: | Boote, A. S. |
| Title: | Psychographic segmentation in Europe ... A case for standardized international advertising. |
| Journal: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 19-25 |
| Index terms: | ADVERTISING INTERNATIONAL MARKETING MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
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