search query: @author Lavie, D. / total: 3
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Author: | Fiegenbaum, Avi Lavie, D. Shoham, A. |
Title: | The competitive positioning of foreign MNEs in domestic markets: theoretical extensions and evidence from the Israeli market |
Journal: | Management International Review
2004 : VOL. 44:3, p. 261-284 |
Index terms: | Multinational companies Competition Positioning Domestic trade |
Language: | eng |
Abstract: | The paper offers a model of the competitive positioning of foreign MNEs (FMNEs) in less developed countries. The model acknowledges that FMNEs and their domestic counterparts engage in strategic interactions and reference-points positioning with the objective of maximizing customers' satisfaction, and that customers respond to this strageic behavior. |
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