search query: @author Chiou, J.-S. / total: 3
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| Author: | Chiou, J.-S. Hsieh, C.-H. Yang, C.-H. |
| Title: | The effect of franchisors' communication, service assistance, and competitive advantage on franchisees' intentions to remain in the franchise system |
| Journal: | Journal of Small Business Management
2004 : JAN, VOL. 42:1, p. 19-36 |
| Index terms: | Franchising Small and medium-sized enterprises (SMES) |
| Language: | eng |
| Abstract: | The study was based on a sample from a convenient store franchise system in Taiwan. The results show, that franchisor's communication is very important in reinforcing franchisees' trust and overall satisfaction with the franchise system. Competitive advantage of a franchise system is the basis for a franchisee's overall satisfaction. However, franchisor's service assistance did not have direct impact on a franchisee's overall satisfaction. |
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