search query: @author Kastenholz, J. / total: 3
reference: 3 / 3
« previous | next »
| Author: | Young, C. Kastenholz, J. |
| Title: | Emotion in TV ads |
| Journal: | Admap
2004 : VOL. 39:1, p. 40-42 |
| Index terms: | Advertising Emotions Television advertising |
| Language: | eng |
| Abstract: | The article explains how to use emotion in TV commercials and looks at the importance of dramatic structure in TV ads. The author also discusses the different roles of a brand. |
« previous | next »
SCIMA