search query: @author Grossman, G. / total: 3
reference: 1 / 3
« previous | next »
| Author: | Grossman, G. |
| Title: | 5 steps to successful retail development |
| Journal: | Admap
2005 : VOL. 40:1, p. 35-37 |
| Index terms: | Development Manufacturing Retailing |
| Language: | eng |
| Abstract: | The article shows how a carefully structured development process can enable manufactutrers to sell successfully through taoday's big-box retailers. The 5 step development tool includes: observation, field interviews, collaboration with product users, brainstorming, and concept prototyping. |
« previous | next »
SCIMA