search query: @author Kastenholz, J. / total: 3
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| Author: | Kastenholz, J. Young, C. |
| Title: | 5 learning strategies for improving ad productivity |
| Journal: | Admap
2005 : VOL. 40:2, p. 40-42 |
| Index terms: | Advertising Advertising research Learning Productivity |
| Language: | eng |
| Abstract: | The article discusses how to improve advertisements before they air. The authors give five simple learning strategies: test, rehearse, experiment, diagnose and learn. |
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