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| Author: | Dukes, A. |
| Title: | The advertising market in a product oligopoly |
| Journal: | Journal of Industrial Economics
2004 : SEP, VOL. 52:3, p. 327-348 |
| Index terms: | Advertising Industrial economics |
| Language: | eng |
| Abstract: | This article develops a model in which producers in differentiated product market compete in prices and informative advertising. The model includes commercial media, which are linked to producers through the advertising market and to consumers via the media market. The writers examine how certain market parameters affect the competitive level advertising chosen in the market. |
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