search query: @author Johns, N. / total: 3
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| Author: | Johns, N. Mattsson, J. |
| Title: | Destination development through entrepreneurship: a comparison of two cases |
| Journal: | Tourism Management
2005 : AUG, VOL. 26:4, p. 605-616 |
| Index terms: | Case studies Entrepreneurship Tourism |
| Freeterms: | Destinations |
| Language: | eng |
| Abstract: | This article examines differences btw. social and economic entrepreneurship and btw. a long- and short process duration comparing two cases: Hay-on-Wye as a "town of books", and Sola/Stavanger that is a cultural centre. In the both cases a single individual's entrepreneurial effort has been of great importance in the developing of destination image. It is found that Hay was succesful in developing the destination whereas Sola/Stavanger represents a lost opportunity. However, it should be noted that Hay had longer period of time to recognise the opportunity. |
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