search query: @author Price, M. / total: 3
reference: 2 / 3
Author: | Hastings, S. Price, M. |
Title: | Money can't buy me loyalty |
Journal: | Admap
2004 : VOL. 39:2, p. 29-31 |
Index terms: | Consumer behaviour Loyalty Money Society Trends |
Language: | eng |
Abstract: | The article discusses the issue of loyalty schemes which have become popular among marketers. When customers are changing in the marketplace marketers need to apply different rules. |
SCIMA